Question

Topic: Strategy

Need Ideas To Increase Website Visit

Posted by kristensen.helena on 6/17/2013 at 1:48 PM ET 125 Points
We are a usage based car insurance comparison site. That means we provide a list of discounts that car insurance providers are willing to give based on your driving data. I need ideas to get more visit to our website. We have done PR, posting on social networks, and sign up with affiliate brokers. Any suggestions to get more traffic would be much appreciated. PS, we are a startup so no marketing $$$ for advertising.

IC
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RESPONSES

  • Posted by SteveByrneMarketing on 6/17/2013 at 1:54 PM Accepted
    Can you provide a link to your site?
  • Posted by mgoodman on 6/17/2013 at 2:22 PM Accepted
    What about an Adwords campaign? You only pay when someone actually clicks through to your website.

    If you really have no marketing money, maybe you don't belong in this business. You won't get many visitors to the site without paying for awareness. Knowing that up-front will save you hours of grief and time and emotional energy that could be applied elsewhere.
  • Posted by Moriarty on 6/17/2013 at 4:30 PM Accepted
    Startup or not, you need to invest a little money in an advertising campaign. If you don't it's going to be really hard going for you especially in this tightly packed niche.

    Just having a comparison site and a few affiliates is unlikely to move many visitors.

    What you really need to do is either use Mr Goodman's idea of a PPC campaign - or get really clever and have a display network campaign. It's the other side of Adwords and is where you get ads showing for keywords across the web regardless of whether anybody is actually looking for what you're offering.

    The point is to find your niche. There will be a few channels that really respond well - and this information wont cost you much more than it cost to develop your website. You can then leverage this knowledge further - and more to the point you can target your website copy and any further campaigns to that niche directly.

    It's fast, it's effective and its reflexive. You can't lose if you have a good product.
  • Posted by Gary Bloomer on 6/17/2013 at 6:12 PM Member
    P.T. Barnum said it best "Without advertising, an incredible thing happens: nothing!"

    If you lack funds for advertising, find some: this is not an expense, it's an investment.

    Please provide a link to your site.

    Please tell us what kind of SEO and linking strategy you've been using.
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