Know-How Exchange : Strategy

Why would these people choose to do business with you? Where are you and what can you offer them that nobody else is offering?

Many such people are guarded by rings of gatekeepers, all of whom have a keen eye for intruders of any kind. This makes finding people very hard indeed.

Not impossible, just hard.

You can buy lists of people like this - they are expensive and general. You'd then have to sift through to get the best matches and then contact them directly.

You could have an online campaign targeted at things they find interesting.

Does this help any?

You need to narrow your focus to just those people who are likely to be interested in your investment opportunity. To start with, create an investment prospectus to explain "all the angles". Then, connect with people who connect with your target market (perhaps personal bankers, lawyers, etc.).

Use LinkedIn and use it the way it's intended to be used: to network.

You will need to develop quality content that you then promote through various social media channels and on your website. You will need to do media outreach to get quoted and interviewed by media channels read by your targets. As someone mentioned, you will need to network in the groups that contain your targets. Look at the leisure activities and participate. Cultivate cultural relationships and get on advisory boards.