Branding - Questionnaire on brand promotion from Anonymous: MarketingProfs Question 41851

Topic: Branding

Questionnaire On Brand Promotion

Posted by Anonymous on 8/19/2013 at 3:21 AM ET 25 Points

Which questions can I ask my clients in preparing a questionnaire in this case the youth..in promotion of Botswana brand

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Posted by Moriarty on 8/19/2013 at 8:08 AM Accepted

What do you want to promote about Botswana? Where are you promoting it and why?

Sadly, Botswana is not on most travellers' wish list. Say "Southern Africa" and people think of Kruger National Park and Table Mountain. Most people wouldn't be able to give you the name of one city in Botswana, let alone two.

I responded to a question a month or two ago about Botswana. Sadly the questioner gave no response - you can find it here: https://www.marketingprofs.com/ea/qst_question.asp?qstid=41455 It will give you a little idea of where I come from. Despite all this, there is a magic to Botswana. The problem is that you need to go there to experience it ...
Posted by Gary Bloomer on 8/19/2013 at 6:26 PM Accepted

Ask them whatever you want to.
Posted on 8/26/2013 at 4:23 PM Accepted

I totally agree with Moriarty... but that may just well be your answer... A great way to to brand it is to say "Experience Botswana".