Know-How Exchange : Branding

We are a company that provides products and services necessary for an agency or in-house marketing department to successfully execute a marketing plan and strategy. To clarify, the marketing agencies or groups develop the plans and most if not all of the strategies. This is exactly the target audience who would be considering us as an outsource supplier. We would be marketing TO them.

Our contributions would be mostly during the "execution" parts of a plan, strategy, or campaign. We do photography, printing, trade show displays, fulfillment, hand assembly, promotional items, the mailing, etc. These are the parts we are involved in.

Here is the issue: There is a camp that likes using the words "... Creative Group" as part of a new company name. In my opinion, that could lead to an inference by our prospective customers that we are a "creative" group which could be a direct competitor, rather than a supplier, vendor, service to help them complete a successful marketing effort for their customer.

This is a pretty complete re-branding effort for us, and I am concerned that a name with "Creative" or "Creative Group" could conflict with were we actually should be positioning ourselves.

Am I making too much out of this? Thank very much for any opinions which may head my directions. We are down to the nitty-gritty on time now.