Know-How Exchange : Strategy

What did you learn from your Flash Mob dance? After all, following the character of that success means your next activity's a lot more likely to be successful.

What character does your electronics store have? Is there anything there we can tap into for ideas and inspiration?

If we go again with same thing for people out there it is going to be same old stuff.. we need to catch their attention which stays in their mind over a period of time. My store has more than 10,000 products all under one roof, so bit confused whether to follow same BTL plan which we followed last tym or not

Have a contest to allow one (or a few people) to grab as much stuff as can fit into a cart (or bag) in a limited time (30sec, for example) for free. Video the entire event & share.

If you go with a flash mob for your second activity it CANNOT be the same as the first version. It MUST be different.

As a rule, flash mobs break out and remain in space and n one place. The mob might move around within a few feet left, right, front and back but on the whole, flash mobs are pretty static. If you're going to do the flash mob a second time it MUST be mobile.

It CANNOT be the same as the first version.

It needs a starting point, such as a railway station or a marketplace, it needs to be coordinated with local authorities or law enforcement, and it needs a destination, which ideally, needs to be your store.

The ideal way to pull this off is with a conga line.

Your conga dancers must be located at strategic points along the way. The conga line needs to be led by a music source, such as a band or a musician (or someone with a boom box), and every ten feet or so a new dancer (someone who's in on the stunt) must tag on to the end of the line … AND … and this is the key part … the conga dancers who are part of your team MUST be willing to sing out "Aye-aye-aye- aye-CONGA!" and do so over and over, in time with the music.

This all sounds off and odd, and the more out of place the dancers who join the line are, the odder it will look (business people tagging on behind little old ladies; contraction workers tagging on behind nuns, police officers tagging on behind would be bank robbers) AND SO ON.

This kind of stunt needs careful route planning, it needs up to 100 people who are in on the gag, and it needs spontaneity (people kicking out left and right, people bobbing up and down). Ordinary passers by WILL join in—with is part of the joy—and you MUST have people filming this event from numerous vantage points.