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Metrics, Anylytics And Measures In Marketing

Posted by Anonymous on 12/4/2013 at 5:02 AM ET 250 Points
Could you please what`s the difference between marketing metrics, marketing analytics and marketing measures and give some examples for each? Thank you.
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RESPONSES

  • Posted by Gary Bloomer on 12/4/2013 at 6:18 AM Accepted
    They are all numbers and all pretty much the same thing: numbers of impressions, numbers of responses, numbers of conversions, numbers of sales.
  • Posted by saul.dobney on 12/4/2013 at 7:25 AM Accepted
    Metrics are generally standard measures to assess market impact - so share, sales volume, awareness, penetration, responses, conversion rate, opening rate etc. Analytics for me is the process of analysing marketing numbers and stats to try to uncover hidden relationships and efficiencies. Marketing measures is much vaguer and could cover the other two, but might include ROI, marketing spend and softer more internal numbers.
  • Posted on 12/4/2013 at 10:37 AM Accepted
    Saul and Gary pretty much nailed it. The three terms all deal with the way marketers track and measure performance. Saul's explanation of the difference between them is right on.
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