Question

Topic: Strategy

Marketing Strategy For Music Festival

Posted by Anonymous on 12/16/2013 at 12:15 AM ET 50 Points
Hello,

I am working for a music festival(jazz/pop/soul/blues music) which will take place on a major tourist destination island. This will be first edition of the festival which is in 3 month time. Line-up of the festival includes few well know international bands plus local bands.

So far my promotion strategy is:
media ( magazine, newsaper, TV, radio) - local and few blogs in neighboring countries.
Advertisement - local
Have confirmed airlines who give discounts
Local tourists agencies- commission for selling tickets
Local Influential people - commission for selling tickets
Chambers of Commerce
email blast - large database
social media - Fb, twitter, website

I also have been thinking that maybe we could partner with local recycle company and promote the festival as a Green festival..

What other type of strategy I can use to promote the festival and successfully sell ticket?


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RESPONSES

  • Posted by Gary Bloomer on 12/16/2013 at 6:05 PM Accepted
    Media releases to related blogs, radio exposure, local merchants.
  • Posted by Peter (henna gaijin) on 12/16/2013 at 8:00 PM Accepted
    Many radio stations seem to do packages where you advertise and give x tickets for them to give out to their listeners. The give-aways are another way to get people to hear about the event, as when the radio station announces the contest and has the 10th caller win (or whatever), this is another time that people hear about your event and get excited about it. Often you will line up one radio station in a listening area and partner just with them, rather than be able to do this with more than one station in a region.
  • Posted by saul.dobney on 12/17/2013 at 6:26 AM Accepted
    Radio is good.

    Fanzines for the bands involved
    Posters
    Holiday Reps in the hotels and campsites
    Cross-advertising on other festivals websites
    Promotions in local clubs (eg printed drinks mats, in-foyer promotion, job ads)
    Music press (including in distant markets)
    In-flight magazines
  • Posted on 12/17/2013 at 9:15 AM Author
    Thank you all for the answers.
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