Question

Topic: Strategy

Marketing Of Advertising Agencies

Posted by v.arjunnagarjun on 12/18/2013 at 5:56 AM ET 125 Points
My friend started an advertising agency about a year ago. He does not have any previous experience with any other advertising agency. As of now he gets clients basically through sub contracting from another agency or friends/ family. He has tried approaching companies directly and cold calling them but they haven't worked. What strategies should he follow to get new clients and improve his brand image?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/18/2013 at 8:36 AM Accepted
    He should start advertising his clients' successes (especially if there were any awards won) to the community he wants to target.
  • Posted by v.arjunnagarjun on 12/18/2013 at 8:50 AM Author
    He hasn't won any awards till now but his clients are very happy with his work and their testimonials are usually included in the proposals
  • Posted by Peter (henna gaijin) on 12/19/2013 at 4:02 PM Accepted
    Marketing agencies generally get their business through relationships. Companies want to hire ones they know are effective, so generally talk with other people they know to see who has used what agency and how the results were. You need to find a way to leverage the current clients to build more clients. Testimonials are a start in that direction, and make sure those are used in as many places as possible.

    Perhaps your friend could work some sort of referral bonus in to these current clients? If someone they recommend the agency to becomes a client, the referrer gets something.
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