Question

Topic: Branding

Efficient Use Of Front Door Space

Posted by Aaira on 4/2/2014 at 9:51 AM ET 250 Points
For Preschool Branding:
Have two units with each having ten panel front facing glass wall (as the only branding/signage option) Each panel is 39" by 117" (inches) and we have twenty of these.

All preschools have colourful branding which is fixed for the life of the project with little or no interaction.

Any creative ideas to use this space in an efficient manner. Hate to put a colourful decal pasted permanently..
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RESPONSES

  • Posted by mgoodman on 4/2/2014 at 10:32 AM Moderator
    What's the name of the pre-school? How do you position yourself (e.g., fun, learning, social skills, other)?

    Are the 2 units adjacent to each other, so you effectively have 60-65 feet of frontage? Can the units be clearly seen from the street? Busy location/lots of traffic?
  • Posted by Aaira on 4/2/2014 at 12:06 PM Author
    Its located overseas but can't divulge the name, here..
    2. POSITIONING: FUN/LEARNING/SOCIAL, all of the above
    3. Correct..That is the frontage and the units are adjacent to each bother..
    4. Yes they can be seen from the street. Street is remote but gets busy at rush hour time..Some great food courts adjacent which are used at weekends.

    Thanks
  • Posted by Jay Hamilton-Roth on 4/2/2014 at 1:01 PM Member
    Can you have the kids paint onto the windows from the inside - creating a fun mural? That'll convey that kids are at work-play, and allow you to feature the kids artwork for the families to enjoy.
  • Posted by Gary Bloomer on 4/2/2014 at 7:31 PM Member
    Why can't the name be divulged?

    To fill your windows consider static cling decals that can be removed or changed out with ease. Or, consider thin substrate onto which your graphics are placed by a sign shop. Panels like this can be held in place with brads and glazing strips. Again, easy to install and remove.
  • Posted by cookmarketing@gmail. on 4/3/2014 at 9:25 PM Accepted
    I like the kids painting idea, but semi-permanent. Static cling, easy to switch out...but only stock graphics.

    I wonder if using the length of separated windows as a movie film theme. Which ever direction potential customer traffic flows, use the windows as relating a story of kids in play/study/nap/play as their day goes on
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