Know-How Exchange : Other

When you don't manage to convert sales you have a CTA (Call-to-Action) problem. Either your visitors change their mind once they enter your website, either your bounce rate is low.

I would recommend the following:
1. Get yourself a low attention ratio and high CTA
2. Review your visual design. Compare it with 5 Top competitors. Don't ask just current clients but also potential clients. You might have problems with your design.
3. Get some good headlines. Maybe your current copywriter is not good enough, or maybe you don't have one yet.
4. Get some good contexts not content done on forms.
5. Have yourself real reviews, rich snippets.
6. Create good and valuable content on your niche.
7. Don't hesitate to contact important editors on niche websites to post good editorials.

And good ideas could come.
If you are a local business.. I could also come with:
1. Focus over real reviews from local clients.
2. Start your activity on local communities.
3. Be active on life and social life so you can get listed on important sites like Chamber of Commerce ,etc.
4. Create good content.

It sounds to me as if you need to read up on ways to align your message to your prospect's needs and desired outcomes. These things need to line up over the shortest distance possible. This might help: https://www.diffen.com/difference/Marketing_vs_Sales

the specific distinctions will vary by company and industry and distribution channel.

On a related question, "how can you tell a salesperson from a marketing person?"
a friend of mine sells CRM software. When he is demonstrating the software to a prospect, , he will say, "and it has five customizable data fields. If the prospect says, "what you need all those fields for?" Then he knows the prospect is a salesman. If the prospect says, "can I add more customized fields?" Then he does the prospect is a marketing person.