Know-How Exchange : Strategy

Invest as much as you can in R&D and Advertising. The competitor can't sustain a low-price strategy and make any profit, and your investment will payoff in the long run.

Of course, the game manager can set the parameters for each decision wherever he/she wants, so there is no universally-right answer.

I don't know the game specifically, so don't know what options you have to play with. But in general, you can compete on price, service offered, or product. Sometimes 2 of these areas. Not possible to do all three.

Marcus is right that the folks going after the low price method may be getting market share, but they are sacrificing income. They won;t have a lot of money to spend. This gets even worse if a second firm also goes after the low price strategy - those two firms fight there way to the bottom price possible and neither has any money to do anything else. I would choose a different strategy focusing on charging more but having a better product and.or better service to make the customer want to buy the product.

The old mechanics 'tag' still stands - Quality---Price---Speed (Service) pick two...the above gentlemen are correct...WalMart competes on price....Macy's on Service...Brooks Brothers on Quality -
all have market share, even in a simulated game; ya gotta' choose where you want to be.
Do not let your competitors direct your company

also consider the marketing approach taken by your other two competitors. In the real world, I would suggest customer surveys or focus groups to better understand the perception of the four various brands, but as stated above we have no idea what the capabilities of the computer program are and we had no idea of the way your instructor has configured the business model.

As general advice, it would make sense to me to implement those strategies your teacher has emphasized most strongly. It is more likely that their model will reward students who put classroom lessons into action.

Forget the competition. Focus on what you do and on what you offer.

In turn, focus these efforts on who you can best help or serve and the ways in which you serve the people best suited to the services or goods you offer.