Branding - corporate wellness programs from Anonymous: MarketingProfs Question 43853

Topic: Branding

Corporate Wellness Programs

Posted by Anonymous on 2/5/2015 at 6:36 AM ET 250 Points

I am looking for some creative novel names for a health and wellness program

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Posted by Jay Hamilton-Roth on 2/5/2015 at 8:04 AM Accepted

Is this an in-house plan (if so, what's the name of the company who's offering it to their employees)? If not, what are other names of programs that the company offers its customers? What's so novel about this plan - or is it simply a generic health and wellness plan?
Posted by Mike Steffes on 2/5/2015 at 8:11 AM Accepted

Creative/novel, who knows?

"We enthusiastically encourage all employees to enroll in our new corporate health and wellness program- Fit to Promote."
Posted by Gary Bloomer on 2/5/2015 at 1:04 PM Accepted

Who is the ideal recipient of this information?
Posted on 2/5/2015 at 2:07 PM Accepted

What are you trying to communicate with these creative novel names? And to whom? Where?
Posted on 2/10/2015 at 9:18 AM Author

It's an in house health and wellbeing program for a local authority (county council) with over 5000 staff across numerous sectors and based in multiple sites. The employer has many of the policies in place but it's in levels of staff accessibility, awareness and engagement that they currently struggle! I want a name that's less corporate and as much about the staff as the organisation ! Hope that helps
Posted by Shelley Ryan on 2/24/2015 at 10:54 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs