Question
Topic: Social Media
Facebook Lookalike Audiences & Partner Categories
I am a new intern with a company and am looking into using Facebook's Lookalike Audiences and Partner Categories as an add on to the current marketing strategy. I am wondering what experience others have with these options whether good or bad? I was also curious about when using Partner Categories where exactly Facebook places the ads such as in the customer's news feed or on the right column or if that was something I could decide? Any insight would be greatly appreciated!
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