Question

Topic: SEO/SEM

Seo For Terminal Emulation & Web Services Provider

Posted by becky on 3/4/2015 at 6:06 AM ET 125 Points
I've just taken on a new client https://www1.flynetviewer.com/ They operate in an incredibly niche and complicated market - Terminal emulation. Where normally I would be writing articles and starting forum discussions to generate back links for my clients - I am struggling with these because it's a subject area I know nothing about. I think it would take me a very long time to become knowledgable enough in their area to follow these methods. So my question is . . . how would you advise I best proceed in generating their links?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/4/2015 at 9:27 AM Accepted
    Start with the basics: Who specifically would be interested in this product? What makes it better than their competition? Which experts recommend such a product? Then, find the experts. Clarify the positioning. It's likely there are tech forums where such a product is discussed. But event more likely, since it's a narrow niche, PPC would be an obvious choice to generate leads.
  • Posted by Gary Bloomer on 3/4/2015 at 9:53 AM Accepted
    Consider using content curation. Find related content, then create original headlines and introductions to those pieces of content and include a link to the content at the end of your introduction. Ask the owners and publishers of the content you're pushing to create links to your curated content (which helps them and you). Then, intersperse your shorter pieces with longer pieces your client creates. Push those pieces to the same blog owners and ask them to syndicate the content, with a link back to your client's site. Rinse. Repeat.
  • Posted by Shelley Ryan on 3/23/2015 at 7:23 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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