Topic: Research/Metrics

Opportunity To See In Out-of-home Advertising

Posted by luthfiasholihati on 25 Points
May I know how to measure out of home (OOH) Advertising based on its Opportunity to see (OTS)? or there is another simple measurement to measure efectiveness of out-of-home media advertising?
To continue reading this question and the solution, sign up ... it's free!


  • Posted by koen.h.pauwels on Accepted
    OTS is indeed a decent and simple 'input' metric for OOH effectiveness, just like e.g. number of people reading a newspaper is a good input metric for newspaper ad effectiveness. However, to establish OOH effectiveness on e.g. sales, you will have to either do an experiment or run a a model regressing sales on OOH (OTS) and on other potential sales drivers.

    Can you please provide some more background on your company, industry and advertising message?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


Post a Comment