Question
Topic: Branding
Company Name And Niche Positioning Dilemma
I am changing my focus from being a full service web/graphic design agency to become a specialist and having a niche. My positioning is that I specifically help certain types of doctors to get booked solid. I've done market research, interviewed 10-12 and this is a problem that they have. My current brand name is something like this: Black Hawk Media. This doesn't seem to fit with doctors. I don't want to change my company name, but I could go with a new domain name that's more like, doctorconsultant.com or mynameconsulting.com. My question is, does it really matter if your company name aligns with your brand name? I've been going back and forth with pros and cons and would be interested in hearing other people's experience with this.
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