Know-How Exchange : Strategy

Thank you so much mgoodman for your response!! Basically our platform makes the people to express what they want and the people around you will respond to their needs. That's what we do. I am convinced about what you said. We will do it

It sounds like one issue you'll have is your users must regularly search for people who want to help others - and filter out those who don't match their needs. That means people have to devote time to find an opportunity to help. Reduce the friction. Increase the benefit. What makes your platform better than other similar platforms?

let me do onething Jay.Let me explain our product briefly. For ex i see dominos pizza buy 1 get 1 deal. Then i post it as a deal. People around me will know about the deal i posted. They can either accpet or reject the deal. If deal is accepted we can chat to seal the deal. I can reject it even after accepting the deal. Then we go to a store to seal the deal and share the cost. As of now no player is on the market to split the deal i think. There are players to show offers, give coupons etc.

Sounds complicated ... certainly unfamiliar. And the benefit isn't clear.

Is this just a way to save money, or is there some other reason people might be interested? Who benefits from this? How do you make any money on this? What's in it for the merchant?

I don't get it. Can you give us a simple elevator pitch? Who/Where is the primary target audience, what benefit can they expect, and how do you make money?

Using your example, why wouldn't I post on FB that I see the pizza deal, and ask my friends to join in with me?

From an evolutionary viewpoint, it is CRITICAL that you understand one thing: you cannot "make" someone adapt. Similarly it is a mistake of monumental proportions to believe you can convince anyone of anything, because doing so, you'll be arguing counter to that person's gut feelings.

Mgoodman its very simple. You see a dea like buy 1 get 1l. You post that deal in offersplit and invite people around you to share the deal. Our target is young people like school and college goers. It lets you to save money. You may not need 2 pizzas yet u have to pay for 2 to seal the deal. Here why don't you invite people to share the deal and save the cost.? That's our concept.

We don't charge the customers here. After having a good traction we will let the stores, brands like mcdonalds, pizza hut, levis etc to post the deal. Here they have direct access to their customers. So the conversion rate is higher. Will help them to get more customers without spending too much. They can pass this benefit onto the customers. For every successful transaction we will charge brands, store owners etc. It's a win-win situation for both the customers as well the brands

For Jay my response is in offersplit the audience look for offers exclusively where as in fb that's not the case. So conversion rate for deals to take place successfully is far far greater than in fb. I hope i did answer your question

My sincere thanks to Jay, Gary, Mgoodman for all your response. Whether it's Dowhistle , Offersplit explains one thing very clearly. We strongly believe that problems will be solved much faster by asking the people around you. That's the bottom line of dowhistle and it's products.

https://www.dowhistle.com/- This our company website. Please visit it. You will get a clear picture of what we do. We are always open to inputs. I highly value your inputs.

Gary the problem is we don't have a dedicated marketing team to hit the ground. Management people and development do marketing. We lack insights. That's why i been asking you to give the much needed marketing insights

Use short videos to show people how the platform works, what it does, and how it can help. Offer incentives for sharing these videos. Ask key social media personalities to try your app. Get as many influencers talking about it as possible. Seek to persuade rather than to convince. The differences between the two approaches is huge. Who is your app's ideal avatar? Define this person and message to them. Others will then follow.