Question

Topic: SEO/SEM

Link Exchanging?

Posted by firemarketing.bg on 8/17/2016 at 6:31 AM ET 250 Points
In order to provide better optimizational results we are looking for partnerships with different worldwide agencies to exchange links (article links,guest blogging posts, banner links, etc.)

If you have customers that could benefit from our backlinks (blog posts,articles, news, interviews in bulgarian and english, placed in “Household” and “General” blogs and websites) feel free to contact us, so we can start our partnership and achieve better results in very short time!
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RESPONSES

  • Posted by Mike Steffes on 8/17/2016 at 10:33 AM Member
    Is your question, "Is this still a good strategy?"
  • Posted by mgoodman on 8/17/2016 at 11:38 AM Moderator
    What's the question?
  • Posted by Shelley Ryan on 8/17/2016 at 12:03 PM Moderator
    Hi, everyone. As you can see, our forum newcomer hasn't actually asked a question. Let's use this as an opportunity anyway!

    What do YOU think? Does the practice of link exchanging have any impact on search results today?
  • Posted by mgoodman on 8/17/2016 at 12:20 PM Accepted
    Not nearly what it used to have. In the early days of search links were a big thing and could significantly affect your page rank for natural search results.

    Now Google has really stressed paid search (i.e., Adwords) and made natural search results a secondary, or even tertiary, issue. Of course this isn't surprising, as the bulk of Google's revenue and profit comes from Adwords. They don't make anything on natural search.

    This isn't to say that there is no value in backlinks or SEO. It's just that time/effort/money invested in SEO is not likely to generate as great an ROI as would the same time/effort/money invested in paid advertising.

    And Google is becoming really good at finding bogus backlinks and punishing those who rely on what they consider to be gaming the system.
  • Posted by Jay Hamilton-Roth on 8/17/2016 at 6:55 PM Accepted
    Having backlinks is as only good as the quality of the pagerank where the link resides. Low-quality backlinks are not valuable.
  • Posted by Gary Bloomer on 8/17/2016 at 7:40 PM Accepted
    Where are these backlinks coming from?
  • Posted by firemarketing.bg on 8/18/2016 at 3:15 AM Author
    The links are coming from very good Blogs. Decent metrics DA, PA > 20. Each blog has a persona and many social and web 2.0 properties. And they are on different IP addresses.
  • Posted by Shelley Ryan on 10/28/2016 at 5:11 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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