Strategy - TIPS/WAYS/IDEAS/ TO INCREASE MODERN TRADE BUSINESS from Anonymous: MarketingProfs Question 45608

Topic: Strategy

Tips/ways/ideas/ To Increase Modern Trade Business

Posted by Anonymous on 9/30/2016 at 12:09 AM ET 25 Points

We are already in a Hyper/Super Market?What can be key areas of thrust we need to check to increase the sales growth.

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Posted by Jay Hamilton-Roth on 9/30/2016 at 8:28 AM Accepted

Congratulations on getting your product on the shelf. However, just because it's there doesn't mean people know about it, and would choose it instead of the products surrounding it. How are you marketing your product to increase awareness and sales?
Posted by mgoodman on 9/30/2016 at 11:48 AM Accepted

Advertising and promoting direct to your primary target audience to ensure demand.

You have to be certain the product is profitable for the retailer if you expect to keep that distribution. If they are smart, they are watching their profit per square foot (or meter) and striving to maximize that metric.

Your job is to get consumers coming in to buy it. If this is your first retail experience, better to overkill than to fall short. Get the volume. Profit will follow if you can demonstrate that you generate volume (and profit) for the retailer.
Posted by Gary Bloomer on 9/30/2016 at 7:24 PM Member

This sounds like a student question.
Posted by Shelley Ryan on 11/15/2016 at 12:46 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs