Question

Topic: Branding

Marketing Name For New Premium Packaging

Posted by s.seagle on 10/21/2016 at 10:14 AM ET 125 Points
Our current boxes are not sturdy enough to prevent our product from getting damaging during shipment. We are having new premium boxes designed that will not only withstand shipping damages, but will also benefit the customer by allowing the repackage our products in the same box multiple times when they carry the box from one event to another.

I need a creative marketing name or product name for our new premium packaging.
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RESPONSES

  • Posted by mgoodman on 10/21/2016 at 12:12 PM Moderator
    What kind of products? Who is the target audience?

    Why not simply "Reusable Heavy-Duty Containers?" Why get creative when you have a clear benefit to offer?
  • Posted by s.seagle on 10/21/2016 at 1:29 PM Author
    The product is photo paper and ink ribbon....more of a delicate product, so Heavy-Duty Container may be too strong. We want to convey durable packaging for sure though. The company I work for prefers "marketing names" so if you have other suggestions, I would really like to hear them.
  • Posted by mgoodman on 10/21/2016 at 2:08 PM Accepted
    Armadillo Packaging
    Containers That Protect Again and Again

    Dura-Pak
    Reusable Containers

    Premium Pack
    Long-Lasting Durable Containers


    FWIW, real "marketing names" are names that communicate a clear benefit message, not cute or catchy words that distract from that message.
  • Posted by s.seagle on 10/21/2016 at 2:09 PM Author
    Thank you! I like Dura-Pak! You rock!
  • Posted by mgoodman on 10/21/2016 at 2:15 PM Moderator
    Be sure you don't violate someone else's trademark. I didn't check any of the names for availability or uniqueness.
  • Posted by Shelley Ryan on 11/15/2016 at 3:51 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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