Question

Topic: SEO/SEM

To Renew Or Not: Misspelled Name Url

Posted by lstevens on 12/19/2016 at 4:45 PM ET 250 Points
Years ago it was a good SEO strategy to register a misspelling of your company name. Is that strategy still valid? Do we need to renew all the misspellings and the .net versions of our URL?
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RESPONSES

  • Posted by Gary Bloomer on 12/19/2016 at 7:56 PM Accepted
    No.
  • Posted by Peter (henna gaijin) on 12/19/2016 at 8:40 PM Accepted
    Need to, no. Not sure it helps SEO at all.

    But if they are names that people may misspell, having them redirect to the correct URL could be a good strategy.
  • Posted by Jay Hamilton-Roth on 12/19/2016 at 9:54 PM Accepted
    If you're thinking it's helped you get found, then check your website analytics for traffic to the misspelled name (that presumably forwards to your real site). If you're thinking it'll protect you from people trying to knock off your business, then you must weigh the cost of the renewal against the business risk.
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