Branding - Name for a passenger transportation company from Anonymous: MarketingProfs Question 45804

Topic: Branding

Name For A Passenger Transportation Company

Posted by Anonymous on 12/29/2016 at 11:37 AM ET 250 Points

I need a catchy name for a passenger transportation company. Preferably one word. We provide school bus and ada van transportation.

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Posted by mgoodman on 12/29/2016 at 12:49 PM Moderator

Why does the name have to be catchy? Who is your primary target audience? Where? Do you have direct competition? If so, what is their name? What's wrong with the current name?

Why not "[CityName] Transportation (or Transit) Services?"
Posted on 12/29/2016 at 2:14 PM Author

The reason for a catchy name is we need schools to remember us over there district transportation. We are in Commerce City Colorado however we serve the entire metro area.
Posted by mgoodman on 12/29/2016 at 2:51 PM Moderator

Colorado Transit Company
Rocky Mountain Transit
Colorado's Best Transportation Company
Posted by Jay Hamilton-Roth on 12/29/2016 at 4:23 PM Accepted

'Da Bus ('Da also works as ADA)
Bus Arsenal
Peak Transit
Posted on 12/29/2016 at 4:26 PM Author

These are all really good!
Posted by mgoodman on 12/29/2016 at 8:01 PM Moderator

So now the question becomes how to pick the winner. What criteria will you use?
Posted by Gary Bloomer on 12/29/2016 at 9:29 PM Member

If schools are choosing you over the competition based on a name there is something wrong with the transport contract allocation process and your business model. A name alone, REGARDLESS of its "catchiness" is not enough to support a long term business model. What makes your company safer or more cost effective? What services do you offer, or what transportation regulation standards do you exceed?