Question
Topic: Strategy
How To Pitch Your Product To A Distributor?
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"Include a vendor marketing plan inclusive of price off, special advertising, sales and marketing aids, education, and off-shelf activity." The client believes that this is different than a typical marketing plan.
I am new to the product distribution side of marketing and would appreciate any and all help.
Is there a template or an example that I could look at? This is for a professional salon product that is used by stylists and colorists alike.
Thank you in advance!