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Topic: Strategy

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This question has been answered, and points have been awarded.

Clearing Agent

Posted by metfula.pssn on 125 Points
WHAT IS THE BEST STRATEGY TO WIN CLIENT AS A CLEARING AGENT

  • Posted by mgoodman on Accepted
    Here's the recipe:

    1. First, define your target audience very clearly and precisely.

    2. Then create a Positioning Statement that articulates the unique and compelling benefit the target audience can expect when they deal with you.

    3. Then talk with a dozen people in your target audience to understand their needs, values, habits, practices, attitudes, awareness and decision-making process when they select a clearing agent. (You may want to revisit step #2 at this point.)

    4. Use what you learn to prepare a detailed marketing plan.

    5. Implement the plan.


    You might never know if the strategy you've selected is really the best one, but at least you will begin to get some experience.
  • Posted by Gary Bloomer on Accepted
    FIRST, SWITCH YOUR CAPS LOCK BUTTON OFF.

    Then, explain what kind of clearing agency you're referring to and which clients you serve.

  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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