Know-How Exchange : Strategy

I have worked in this category in the United States, and the brand name/positioning needs to reflect the primary benefit your consumers can expect. You have listed at least 5 features/benefits, but there doesn't seem to be a single core benefit that would make you appear different from everyone else. Example: Greater absorbency usually connotes less comfort, so it's going to be difficult to be seen as superior in both. All brands promise absorbency. Is longer duration usage really something consumers want? Etc.

Have you conducted market research among your target audience to see what they like/dislike about current brands and what concepts and unmet needs are top-of-mind for them? If not, that should be your next step. And pay special attention to the words THEY use.

Who the competition? How are they positioned? Usually "confidence" is a good positioning (unless a competitive brand has preempted it). "Even on your most active days" is another one. But it all depends on what your prospective consumers have to say. Talk with them.