Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Market A Start Up Lottery Firm.
3/4/2017 at 9:08 AM ET
I recently got appointed as the marketing manager for this new start up lottery firm and my biggest of headaches is coming up with memorable and attention arresting ideas for the launch. Am thinking they shouldn't come into the market looking the other players. So how do I build up the buzz before the launch, plus does anyone have a unique launch idea?
3/4/2017 at 12:19 PM
What type of lottery?
Who's likely to purchase the tickets? Located where?
What sort of prizes?
What are your competition doing?
3/4/2017 at 3:19 PM
Who is the target audience? Where? Will you sell lottery tickets (at retail) to consumers, or will you work through a distribution channel of some kind? Not sure the target is clear.
3/6/2017 at 6:56 PM
Is this lottery unique from others in any way? Why should individuals enter into this lottery when there are other options available, and how is it different from these options?
3/29/2017 at 6:54 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
Best-Practices and Tips for Integrating Direct Mail Into Email ...
by Dennis Kelly, Nancy Harhut
Eight Ways to Make Money on YouTube [Infographic]
by Laura Forer
The Impact of Saying Thanks in Email Subject Lines
by Ayaz Nanji
The Tactics of Marketing Strategy: A Marketer's Guide
by Peter Altschuler
A Marketer's Checklist: Are You Ready for GDPR Compliance? ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with