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This question has been answered, and points have been awarded.
How To Market A Start Up Lottery Firm.
3/4/2017 at 9:08 AM ET
I recently got appointed as the marketing manager for this new start up lottery firm and my biggest of headaches is coming up with memorable and attention arresting ideas for the launch. Am thinking they shouldn't come into the market looking the other players. So how do I build up the buzz before the launch, plus does anyone have a unique launch idea?
3/4/2017 at 12:19 PM
What type of lottery?
Who's likely to purchase the tickets? Located where?
What sort of prizes?
What are your competition doing?
3/4/2017 at 3:19 PM
Who is the target audience? Where? Will you sell lottery tickets (at retail) to consumers, or will you work through a distribution channel of some kind? Not sure the target is clear.
3/6/2017 at 6:56 PM
Is this lottery unique from others in any way? Why should individuals enter into this lottery when there are other options available, and how is it different from these options?
3/29/2017 at 6:54 PM
I am closing this question since there hasn't been much recent activity.
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