Question

Topic: Strategy

How To Market A Start Up Lottery Firm.

Posted by henryhobson96 on 3/4/2017 at 9:08 AM ET 125 Points
Hi guys,
I recently got appointed as the marketing manager for this new start up lottery firm and my biggest of headaches is coming up with memorable and attention arresting ideas for the launch. Am thinking they shouldn't come into the market looking the other players. So how do I build up the buzz before the launch, plus does anyone have a unique launch idea?

Thanks,
Henry O.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/4/2017 at 12:19 PM Accepted
    What type of lottery?
    Who's likely to purchase the tickets? Located where?
    What sort of prizes?
    What are your competition doing?
  • Posted by mgoodman on 3/4/2017 at 3:19 PM Accepted
    Who is the target audience? Where? Will you sell lottery tickets (at retail) to consumers, or will you work through a distribution channel of some kind? Not sure the target is clear.
  • Posted by joy.levin on 3/6/2017 at 6:56 PM Accepted
    Is this lottery unique from others in any way? Why should individuals enter into this lottery when there are other options available, and how is it different from these options?
  • Posted by Shelley Ryan on 3/29/2017 at 6:54 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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