Limited Time Offer: Save 20% on PRO with code APRIL17

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Strategy

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

How To Market A Start Up Lottery Firm.

Posted by henryhobson96 on 125 Points
Hi guys,
I recently got appointed as the marketing manager for this new start up lottery firm and my biggest of headaches is coming up with memorable and attention arresting ideas for the launch. Am thinking they shouldn't come into the market looking the other players. So how do I build up the buzz before the launch, plus does anyone have a unique launch idea?

Thanks,
Henry O.

  • Posted by Jay Hamilton-Roth on Accepted
    What type of lottery?
    Who's likely to purchase the tickets? Located where?
    What sort of prizes?
    What are your competition doing?
  • Posted by mgoodman on Accepted
    Who is the target audience? Where? Will you sell lottery tickets (at retail) to consumers, or will you work through a distribution channel of some kind? Not sure the target is clear.
  • Posted by joy.levin on Accepted
    Is this lottery unique from others in any way? Why should individuals enter into this lottery when there are other options available, and how is it different from these options?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!