Question

Topic: Strategy

How To Determine At Which Plc Stage My Product Is?

Posted by Anonymous on 12/14/2004 at 12:13 PM ET 25 Points
If there a current product and I work as a marketing managemer and like to know at which product life cycle my product is in order to design the appropriate strategy
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RESPONSES

  • Posted by Peter (henna gaijin) on 12/14/2004 at 1:06 PM Accepted
    There is an article that describes the product life cycle at https://www.quickmba.com/marketing/product/lifecycle/. I recommend you read this and look at the 4Ps used in each stage, and see if you can figure out which most closely matches your product(s).
  • Posted on 12/17/2004 at 3:17 AM Member
    get a retail audit research and see the market volume compared with the population.
  • Posted by ReadCopy on 12/17/2004 at 5:49 PM Accepted
    IMPORTANT:
    Change the axis on the traditional PLC graph to not show sales or volume, but PROFIT. What you need to know is from a profitable perspective whats happening to your product.

    Its useless to know that you sales are increasing, because you may be discounting more, throwing more money into advertising or recruiting more sales staff, therefore ONLY profit can give you a clear view of whats happening.

    Easy said than done, I know ... but good luck :-)
  • Posted by Mushfique Manzoor on 1/12/2005 at 7:26 AM Member
    hi hatem

    AndrewS has given a splendid method.

    you might use Gross Profit in case you cant get the Net Profit. But Net Profit will give you the actual picture.

    cheers!!
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