Know-How Exchange : Branding

You need to separate the two businesses. Any name that is right for one of them probably won't be right for the other. The target audiences are not the same, and the benefits are obviously different.

If you insist on a single name, you are guaranteed to be sub-optimal for both. Don't do that to yourself.

Thanks! And yes, understood the benefit of separating them. Nonetheless, wanted to collect ideas for a combined name in case one clearly jumps out. Welcome the single business ideas for names too!

As an aside, I see lots of questions being asked on other name request posts in this forum e.g. what is your target market, which geography, etc. I am looking simply for a laundry list of name ideas that I hope to ocmbine with some of my own to catalyze some breakthrough!

Thanks so much for your valuable help and eagerly looking forward to names. Warm wishes! :)

You wrote: "... I see lots of questions being asked on other name request posts in this forum e.g. what is your target market, which geography, etc."

The reason for this is that many questioners don't provide enough information to allow us to contribute on-strategy name suggestions, so it becomes an unstructured free-for-all of name ideas -- a dog's breakfast, if you will -- with no sense of what criteria the questioner will use to evaluate the suggestions.

This site is directed at addressing *Marketing* questions or requests. That suggests the questions will serve some serious objective that relates to satisfying the needs of a specific target audience. We need to know all we can about that target audience.

Good ones - Roads Scholars is an interesting play on Rhodes Scholars as well. Awaiting more great ideas!

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs