Question

Topic: Branding

To Find A Fashion Boutiques Name

Posted by sumangulabani on 5/16/2017 at 3:06 AM ET 250 Points
Hey I run a boutique at my home since 2 years but i haven't thought of a name yet because i was studying. I have just completed my studies and now i want to do my branding ,make a page online and stuff .I have a name in my mind since i thought to open a boutique and i have thought "KANNCH" as my name because thats my inspiration but because of some superstitious reasons like kaanch sounds a negative word so i want a better name but related to mirror .
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RESPONSES

  • Posted by Mike Steffes on 5/16/2017 at 8:31 AM Accepted
    Before we can come up with names and stuff, we should know what sort of products your boutique offers. Also...what special benefits do you (or will you) provide your customers.
  • Posted by mgoodman on 5/16/2017 at 8:48 AM Accepted
    Who exactly is your target audience? Where? What can you tell us about them ... values, beliefs, attitudes, decision-making process, etc.?
  • Posted by Jay Hamilton-Roth on 5/16/2017 at 12:01 PM Accepted
    What does Kannch mean (or sound like) to people who are in your region?
  • Posted by Gary Bloomer on 5/16/2017 at 7:17 PM Member
    Who have you been selling to? What exactly do you sell? Where do you sell it?
  • Posted by Gary Bloomer on 5/16/2017 at 7:19 PM Accepted
    It's also important to understand that names don't brand. They name. What specific traits are you looking to impart in your business? How do you want to be remembered? How do you want to be thought of? It's in those areas that branding takes place, NOT in a name.
  • Posted by Shelley Ryan on 6/12/2017 at 6:54 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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