Question

Topic: Branding

Branding A Monthly Giving Program

Posted by sstaffeld on 6/15/2017 at 6:33 PM ET 250 Points
We are a nonprofit org with a mission of assuring families have the means to meet their basic needs. We offer programs designed to help people get a new or better job (English as a Second Language, Employment Services, Financial Education); assist families facing financial crisis avoid homelessness (rent, utility, medical, dental and transportation assistance); assure children an improved school experience (school supplies and clothing); and provide value to our member congregations and the community through helping services and volunteerism.

We serve over 6,000 families each year with an annual operating budget of $4M. We have a small number of monthly donors and want to launch an official monthly giving program and need a good name! Our annual fund program is named Champions for Families, so we want to avoid any confusion with this existing program. Our org tagline is "Together we build a caring community." Our supporters are very humble and faithful people. Any ideas on a name that evokes a warm fuzzy feeling?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Mike Steffes on 6/16/2017 at 9:28 AM Member
    Month to Month for Families
  • Posted by Jay Hamilton-Roth on 6/17/2017 at 9:33 AM Accepted
    Everyday Help
    The Power of 12
  • Posted by sstaffeld on 6/20/2017 at 11:35 AM Author
    Thanks Mike and Jay for responding to my question! Mike, we really liked Month to Month for Families, but felt two 'families' campaigns might be too much. Jay, we loved The Power of 12 and plan to develop messaging to go along with this idea. Thanks for your help.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)