Question

Topic: Strategy

Needing Digital Marketing Advice For New Bouncy Ca

Posted by jez.erenci on 6/30/2017 at 9:55 AM ET 100 Points
I've recently been given the opportunity to partner with a business owner to create the website of their newly branded jumping castle hire business e.g. bouncy castles with TMNT/'Other Kids Brand" banners. I've been tasked with website and branding creation and will receive a percentage of the digital marketing sales (around $50 each booking).
The site's finished - it's a Woocommerce catalog site.
There are forms associated with each castle so users can request specific castles and dates.
I created the logo so I have all the digital assets of the branding.
I will be setting up a Facebook page for the business with money allocated to Facebook marketing.
Budget: <$500

What digital marketing strategy do you think would lead to the most sales/conversions considering my limited budget?
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RESPONSES

  • Posted by mgoodman on 6/30/2017 at 11:09 AM Accepted
    I'd go for Google Adwords. You will want to make sure you have the right keywords, a well-thought-out bidding strategy, good ad copy, and high-conversion landing pages that are perfectly matched to the ads and keywords. (Don't just send people to the homepage of your website.)

    What's nice about Adwords is that you only pay for clicks, and you can target geographically. That means you need to be very clear in the ads what you're offering, and you need to track which ads/landing pages are converting best. With a budget of <$500, you should be able to get a good fix on what works best for you.
  • Posted by Gary Bloomer on 7/1/2017 at 2:56 PM Accepted
    Another vote here for PPC. To begin with, keep your geo-targeting to a 25 to 50 mile radius.

  • Posted by Shelley Ryan on 7/17/2017 at 5:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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