Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Target International Audience In Tech World
8/2/2017 at 5:40 PM ET
Well, Here in Pakistan its very difficult for software marketers to sell products or services using digital marketing tools so i need some one to help me because as an startup i need some good and healty suggestions.
8/2/2017 at 5:58 PM
What kind of software? What does this software do? Who does it help? Why do they need it?
8/3/2017 at 10:42 AM
Is it application software? Financial software? Systems software? Multimedia software?
Is the software ready to go, or still in process of development and testing?
What is your price point?
Have you done any market research so far? Have you defined your target market? What software environment does your software support? As a startup, do you have a marketing budget?
The more information you provide, the more helpful we can be. Good luck.
8/3/2017 at 11:09 AM
Thankyou for your reply, basically I am running a software firm we develope all kind of softwares including financial softwares business erp's and websites. And yes as an startup i have very low market budget which in like 1000$.
8/3/2017 at 11:11 AM
If your software is much better than the competition's, then approach clients who are using your competitor's software for a discounted "upgrade". If you're selling custom software, then I would encourage you to focus on niche markets that may be underserved: non-english speakers, NGOs, etc.
BACK TO TOP
Post a Comment
The 100 Most Popular Keywords on Google Search [Infographic]
by Ayaz Nanji
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
How to Measure the ROI of Your B2B Content Marketing Campaigns
by Jolina Landicho
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
The State of Marketing Technology in 2018
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with