Question

Topic: Strategy

Differentiators Amongst It Consulting Companies

Posted by Anonymous on 12/16/2004 at 3:30 AM ET 75 Points
I work for a IT consulting company which has ERP practices(practically all the market leading platforms), product development, application development and maintenance..etc...typically all those things a typical consulting company would do...I work in the marketing team and wonder!! what would be the silver bullet that would floor prospects considering the fact that almost all other companies have similar offerings and other paraphernalia(like quality processes, partnerships, worldwide presence etc...)....Any response would be appreciated!
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RESPONSES

  • Posted by ReadCopy on 12/17/2004 at 6:01 PM Member
    This could be a VERY long answer :-)

    Key Items are:

    Differentiators
    o heritage
    o product quality
    o leadership
    o range of products
    o price
    o customer services
    o own an attribute
    o market speciality etc etc

    Positioning
    o Image perception
    o competitive positions
    o positioning attribites

    Personality
    o name
    o logo
    o tagline
    o style
    o publicity
    o advertising
    o promotions
    o promotional material etc

    Hope that helps a little.
    if you need any professional help in this area, then get in touch.
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