Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Narrow Target Group Or Reach More Prospects
10/30/2017 at 12:12 PM ET
I just started working at the B2B digital marketing startup, which until now found most of its clients through client/partner referrals. We are planning to expand the customer base and we target one particular type of businesses. There are about 5000 prospects. Could you please recommend what would be the best strategy? Is it better to narrow the target group and reach few prospects at a time or try to reach out as much as possible? This startup makes pretty much everything from UX to videos and has worked for several international companies.
That's right, I am a recent graduate and may not know simple things. I will appreciate any advice and help. A lot! Thanks.
10/30/2017 at 12:30 PM
The advantage of just targeting a few prospects at a time is that you can try a few different things at reasonable cost, and then expand whatever works best to the rest of the list. Without the test experience, the average cost per acquisition will almost certainly be higher.
The drawback, of course, is that it will almost certainly take longer to find a plan that works well for you on a broadscale basis, and in the end may actually cost you even more.
So the question is: "Which is more important: Make something happen quickly, or prove-out the approach first and expand a plan you are reasonably sure will work for you (and be affordable)?"
10/30/2017 at 2:23 PM
Go narrow and deep. Do this for each niche.
10/31/2017 at 3:38 PM
How do you know there are 5000 prospective clients?
Are you able to further segment that market , and how?
How many new clients can this start up handle next year?
BACK TO TOP
Post a Comment
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
The 100 Most Popular Keywords on Google Search [Infographic]
by Ayaz Nanji
How to Measure the ROI of Your B2B Content Marketing Campaigns
by Jolina Landicho
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
The State of Marketing Technology in 2018
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with