Limited Time Offer: Save 30% on PRO with code WOOHOO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Pta Membership Drive Tag Line
11/15/2017 at 1:41 PM ET
Need to engage parents to join PTA. Need tag line to motivate and get folks to join
11/15/2017 at 2:52 PM
Why should parents that aren't currently members of the PTA join?
What don't they know about the organization that would dramatically affect their lives?
Rather than try to craft some clever wording, why not talk to those that aren't PTA members to learn why they aren't and how the PTA might do better to attract them.
11/15/2017 at 3:00 PM
I agree with Jay's last recommendation. A tagline that doesn't address the reason they haven't joined yet isn't much better than no-tagline. Where would your target audience see or hear the tagline? What would they need to know to decide to join? How does PTA membership benefit them or their children?
11/15/2017 at 5:53 PM
A tag line alone won't accomplish your goals: there needs to be more than simply a tag line. What specific objectives are you planning here?
11/18/2017 at 12:27 PM
Why did your current members join, this is where you need to start? If you are going to use multiple different programs to reach different type of prospective members, you may be able to tailor your message based on your target audience. If you hand out flyers at sporting events your audience already shows interest in their kids, so you may want to build on this.
12/11/2017 at 6:40 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
Four Niche-Industry Social Media Marketing Campaigns Done Right
by Brandon Lewis
10 Overlooked B2B Optimization Opportunities to Boost Your ...
by Iris Shoor
What Brands Post on Social vs. What Consumers Want to See
by Ayaz Nanji
How to Schedule Your Social Media Updates More Efficiently
by Lilach Bullock
Sorry, Marketing, You Don't Own Sales Enablement
by Ken Gaebler
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with