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This question has been answered, and points have been awarded.
Pta Membership Drive Tag Line
11/15/2017 at 1:41 PM ET
Need to engage parents to join PTA. Need tag line to motivate and get folks to join
11/15/2017 at 2:52 PM
Why should parents that aren't currently members of the PTA join?
What don't they know about the organization that would dramatically affect their lives?
Rather than try to craft some clever wording, why not talk to those that aren't PTA members to learn why they aren't and how the PTA might do better to attract them.
11/15/2017 at 3:00 PM
I agree with Jay's last recommendation. A tagline that doesn't address the reason they haven't joined yet isn't much better than no-tagline. Where would your target audience see or hear the tagline? What would they need to know to decide to join? How does PTA membership benefit them or their children?
11/15/2017 at 5:53 PM
A tag line alone won't accomplish your goals: there needs to be more than simply a tag line. What specific objectives are you planning here?
11/18/2017 at 12:27 PM
Why did your current members join, this is where you need to start? If you are going to use multiple different programs to reach different type of prospective members, you may be able to tailor your message based on your target audience. If you hand out flyers at sporting events your audience already shows interest in their kids, so you may want to build on this.
12/11/2017 at 6:40 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
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