Limited Time Offer: Save 30% on PRO with code WOOHOO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Marketing Writing Bootcamp
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How Many Customers For Big Data?
12/30/2017 at 7:34 AM ET
I'm creating an IT Service company which will run on a global level, and we are very interested in using the quantitative and qualitative data our customer behaviour (anonymously) creates for analytic and research purposes.
Now the question I have is, what is the number of customers I have to cross, so the data is really usable? a hundred per country, 10'000 per country? I know there are theoretical numbers floating around, from studies as well as from the academical area, but I don't know them nor find them on the net.
Thanks very much!
12/30/2017 at 8:05 AM
Some answers to your question about statistical sample size:
12/31/2017 at 1:55 PM
It depends on how you want to analyze the results ... and ultimately what you want to learn and how the results will be used. For example, if you need to look at results by industry sector or IP location, you will need a larger sample than if you only care about "everyone."
In short, start with the objective and let a market research professional determine the right N for your research. It will almost certainly be different for each country, at a minimum.
(Let me know if you need a referral to someone who does this sort of thing.)
1/23/2018 at 5:02 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
Four Niche-Industry Social Media Marketing Campaigns Done Right
by Brandon Lewis
10 Overlooked B2B Optimization Opportunities to Boost Your ...
by Iris Shoor
What Brands Post on Social vs. What Consumers Want to See
by Ayaz Nanji
How to Schedule Your Social Media Updates More Efficiently
by Lilach Bullock
Sorry, Marketing, You Don't Own Sales Enablement
by Ken Gaebler
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with