Question

Topic: Branding

Slogan Needed For Privilege Card

Posted by sherifkamel777 on 3/26/2018 at 3:56 PM ET 250 Points
i need help creating slogan for a Privilege card.
it is all about life style and healthy way of living and giving chance to explore new aspects of life.
i need it to be short and concise.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/26/2018 at 4:06 PM Accepted
    Who's the target audience?
    What's the benefit to the card holder?
    What's the name of the card?
  • Posted by mgoodman on 3/26/2018 at 5:52 PM Moderator
    We need the information Jay has requested if we are going to be helpful to you. Also, why do you need a slogan? What do you want the slogan to communicate?
  • Posted by sherifkamel777 on 3/27/2018 at 10:55 AM Author
    The Card name is " ROYSS"
    the target audience are class A & B+ in age category from 18 to 40
    The benefit of the card " It gives instant discounts to its holder in many vendors covering Medical, Beauty & skin care, Fitness, Fashion, Outdoor adventures and education.
    we try to make the services provided by our card to be with premium prestigious vendors and all themed with haelthy lifestyle
  • Posted by sherifkamel777 on 3/27/2018 at 10:57 AM Author
    what i need from the slogan is to convey the philosophy of why we are different .
    As you Know the market is full with privilege cards and we need to be different as we are going to provide different services and make sure they all are along with the healthy and outgoing lifestyle.
  • Posted by mgoodman on 3/27/2018 at 11:23 AM Accepted
    WHERE is your target audience? What do you know about their attitudes toward "privilege cards?" Have you exposed the concept to your target audience? If so, how did they react? If not, why not?
  • Posted by Gary Bloomer on 3/27/2018 at 7:13 PM Member
    Different how?

  • Posted by Gary Bloomer on 3/27/2018 at 7:18 PM Accepted
    Every human need is the same: rich or poor, black of white, urban or suburban, male or female.

    We all want to be safe, fed, loved, clothed, and comfortable. Once those basic needs have been met there is little difference in all the other trappings.

    What KIND of "different services" will you provide?

    Your audience is "class A & B+ in age category from 18 to 40" ... I'm not quite sure what you mean by A and B+, but that's TENS OF MILLIONS OF PEOPLE.

    At best, one percent of one percent MIGHT be interested in your card.

    WHY?

    What's in if for them?

  • Posted by Gary Bloomer on 3/27/2018 at 7:18 PM Member
    it, not if ...
  • Posted by Chris Blackman on 3/27/2018 at 7:36 PM Accepted
    WHich geographic market is your card aimed at, i.e. where do you plan it to be used? Which country or countries?

    Does the name ROYSS mean something in particular in the target market or to the target audience? My first impression was that it was trying to sound like ROYCE as in Rolls-Royce. Was that your aim?

    Can you link us to a website or other collateral so we can see what your brand imagery looks like?
  • Posted by saul.dobney on 4/3/2018 at 10:48 AM Accepted
    A premium or privilege card that then offers discounts (rather than prestige or exclusive access) sounds like a mixed message. I'd validate the proposition and from that develop your slogan.

    The Card that Cares

    Be Healthy, Wealthy and Wise
  • Posted by Shelley Ryan on 4/27/2018 at 2:07 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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