Topic: Other

Trade Show

Posted by Anonymous on 50 Points
I do a trade show every year. I have 90 vendors with tools and products to sell to over 400 technicians. I need to get the techs to visit every vendor table. I see the comments about vendors stamping participants cards but that does seem overwhelming for my vendors when they need to talk about their products.
Does anyone have ideas for me
Also how can i get an example of what the card looks like for stamping.
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  • Posted by Peter (henna gaijin) on Accepted
    I am not a big fan of when an exhibiting company (vendor) uses a raffle to increase the contacts they capture at a trade show (gets lots of names, but unqualified), but this is a situation where rewarding attendees for visiting more vendors could work well.

    You do want the attendee to spend time with the vendor, so if the vendors are already too busy, then doing so may overload them. Good problem to have (having too many people to talk to at booth).

    Making the attendees go to all 90 before winning something may be too much, and they may not go for it. But if you set it up where they get 10 stamps and they are entered to win something of value or get a free drink at the bar or something, that may work.

    The process is pretty easy. Print up a post card sized card stock with some text and 10 check off boxes. You would need to buy stamp pads and stamps for each vendor (can be same or different). Maybe get stamps with different country names and call it "around the world". Here is a card I found on a search - uses a bingo theme.
  • Posted by telemoxie on Accepted
    Building on Peter's response, if you put together cards with a smaller number of exhibitors to visit, you don't need to select these vendors randomly.

    In other words, you could say to participants, "if you visit ten vendors and they stamp your card, you will be entered in a drawing…)

    And you can ask the attendees, "what type of technologies are you most interested in?" And you could then give them one or more cards which reflect their interests.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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