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Market Research Questions
5/29/2018 at 11:07 AM ET
I am going to prepare a Market research survey to understand or to gain some customer insights about specific products , most probably it is Pharmaceuticals products and it is mainly cosmetics products - two products - .
developing the questions which is going to be used in the survey is very critical to me and I really have not enough experience to do it.
The Target Consumers who I need to gain or to know there insights are ( Female - Not married - Age between 20 to 40 - any nationality - and working female ).
The survey will be done by me and I will go by myself and meet them and ask them the questions which is available in the survey .
some friends told me that , in order to get the questions correct , I have to do it on this website ( survey monkey ).
My question is , is that true ? in case of not , can anyone really guide me , from where can I got a trust able source / expert who can design the questions which is going to be used in the survey which I am going to do it by my self ?
5/29/2018 at 11:39 AM
The technology that you use for the survey isn't that important.
The questions that you ask are indeed vitally important. If the questions are poorly formed, with implicit biases, and/or to the wrong target audience, you'll likely get answers that won't help your business decisions. This is something that should be carefully considered with the assistance of a research professional.
5/29/2018 at 1:28 PM
Ok, I understand , but from where can i got this assistance of a research professional.
can you guide me
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