Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Research/Metrics

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Research For Start Up

Posted by sambhumandal19 on 250 Points
How can i start research for my start up project.

  • Posted by Jay Hamilton-Roth on Member
    Ask a librarian.
    Ask a search engine.
    Ask people on startup forums.
    Ask prospective customers.
    Ask prospective competitors.
  • Posted by Peter (henna gaijin) on Member
    Need more information before we could provide anything that may resemble a useful answer. What is your project, what are you trying to find out, who are your targets, where are you, etc. Providing this and more so we understand what you want to do may allow us to provide some useful guidance.
  • Posted by mgoodman on Moderator
    Start by defining the target audience and the core benefit they can expect from you. Then ask yourself what you need/want to know ... and the value of that information. Once you have those key pieces of information, find a market research professional and ask them how they would approach this if it were their business.

    When you have the outline of your research program, ask yourself what you will do as a result of what you (will) have learned. Make sure the value of the information exceeds its cost.
  • Posted by Mike Steffes on Member
    Does your startup fill some market need that you noticed?
  • Posted by BizConsult on Accepted
    Start by researching the category/industry and any potential substitutes online: Look for professional/trade organizations, competitors, trends, research, etc.

    Look for others in the field/related fields and supply/demand chains (vendors, users, etc.) that may have useful information and that you can network with.

    As you go, be putting the information gathered into a SWOT analysis.

    If the product or service is new, check existing patents, registered trademarks, domain names, etc. before getting too far into the project or wed to a brand name, etc. (I just finished a project with a startup that had been using a name/logo that wasn't protectable so had to rebrand them!)

    Good luck!
    Steve
  • Posted by sambhumandal19 on Author
    Thanks sir for this lovely and useful suggestion.
  • Posted by BizConsult on Member
    You're welcome -- Please let me know if I can be of further assistance! I can be reached at:

    [EMAIL DELETED BY MODERATOR. PLEASE USE YOUR PROFILE FOR THAT INFO, AS DIRECTED IN THE IMPORTANT GUIDELINES.]

    Regards,
    Steve

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!