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Research For Start Up
7/11/2018 at 11:32 PM ET
How can i start research for my start up project.
7/12/2018 at 8:58 AM
Ask a librarian.
Ask a search engine.
Ask people on startup forums.
Ask prospective customers.
Ask prospective competitors.
Peter (henna gaijin)
7/12/2018 at 11:05 AM
Need more information before we could provide anything that may resemble a useful answer. What is your project, what are you trying to find out, who are your targets, where are you, etc. Providing this and more so we understand what you want to do may allow us to provide some useful guidance.
7/12/2018 at 11:25 AM
Start by defining the target audience and the core benefit they can expect from you. Then ask yourself what you need/want to know ... and the value of that information. Once you have those key pieces of information, find a market research professional and ask them how they would approach this if it were their business.
When you have the outline of your research program, ask yourself what you will do as a result of what you (will) have learned. Make sure the value of the information exceeds its cost.
7/13/2018 at 11:23 AM
Does your startup fill some market need that you noticed?
7/13/2018 at 1:01 PM
Start by researching the category/industry and any potential substitutes online: Look for professional/trade organizations, competitors, trends, research, etc.
Look for others in the field/related fields and supply/demand chains (vendors, users, etc.) that may have useful information and that you can network with.
As you go, be putting the information gathered into a SWOT analysis.
If the product or service is new, check existing patents, registered trademarks, domain names, etc. before getting too far into the project or wed to a brand name, etc. (I just finished a project with a startup that had been using a name/logo that wasn't protectable so had to rebrand them!)
7/15/2018 at 11:45 PM
Thanks sir for this lovely and useful suggestion.
7/16/2018 at 2:57 PM
You're welcome -- Please let me know if I can be of further assistance! I can be reached at:
[EMAIL DELETED BY MODERATOR. PLEASE USE YOUR PROFILE FOR THAT INFO, AS DIRECTED IN THE IMPORTANT GUIDELINES.]
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