Become a Member
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Building/growing Online Collaboration Community
7/24/2018 at 11:29 AM ET
I'm putting together a high-level business plan (objectives, strategy, high-level time line and investment) re: building and growing an online collaboration community primarily for customers. My organization would actively manage the community and drive engagement. We are considering Spiceworks as a platform. I'm looking for best practices around setting up such a community that will inform the business plan.
7/25/2018 at 5:31 AM
Focus the plan on why specifically people would want to engage using your offering. How do they currently engage? Why would they switch? Can you find case studies of other collaborative solutions being introduced success? Also, estimate customer acquisition costs.
7/25/2018 at 8:16 AM
If this were my project, I would want to be clear about my company's management with relation to "managing the community".
Certainly there are administrative matters. But does the senior management in your company expect you to be able to influence discussions and opinions? You talk about customers, is there any concern about giving others access to your customer base? What happens if someone starts complaining about your product or service on the forum?
You might be opening a can of worms, and letting the cat out of the bag, and other idioms like that. If this were my project, I would be much more concerned with setting objectives initially than with technology. What can the company reasonably expect to gain? How will the participants benefit? What will the ground rules be?
If this were my project, I would very much like to have some sort of an association with an expert in such online communities. I applaud your company's consideration of setting up such a forum. But I wonder what level of commitment your company is willing to make in the long-term, over the next 3 to 5 years.
If your company is more concerned with short-term results than long-term strategy, you might consider setting up a group on LinkedIn. I would personally be more comfortable spending money on social marketing / social engagement expertise rather than on technology. Good luck.
7/26/2018 at 8:02 PM
I started an online community for independent consultants 18 years ago and it's still going with about 2,000 members. I've started other online groups using FB and LI ranging from 100 to 3,000 members, on both business and recreational topics. .
Jay and Dave has asked some good questions (as they always do). Please reply with more info and I'll gladly share more advice.
BACK TO TOP
Post a Comment
RIP SlideShare, It Was Good While It Lasted
by Mathew Sweezey
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and ...
by Ayaz Nanji
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
The Best Days and Times to Post on Social Media [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with