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Topic: Social Media

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Company W. Various Services-1 Or More Sm Channels?

Posted by marjolein909 on 250 Points
Hello,

I would like to use your expertise. I recently started working for a fantastic, innovative company that offers various services in cooperation with young people with a disability. They have (among other things) a camping, port, restaurant and beauty salon. They also offer various business and care arrangements.

The basis of the company is assisted living and working, where development is central. The services offered are at the same time work and learning places for the clients.

On the one hand, care is therefore important, but without customers who purchase services there are no learn/workplaces.

How do I translate this on social media? Do I take for example 1 facebook channel, or is it better to set up a Facebook channel per service? Are other ideas about this?

Thank you for your help,

Marjolein
  • Posted by Jay Hamilton-Roth on Accepted
    It depends on your angle. If your focus is on the wonderful ways your employees lovers matter, 1
    channel. If you’re focusing on various offerings to different audiences, multiple channels.
  • Posted by Peter (henna gaijin) on Accepted
    If it is one company with multiple services, my immediate thought would be to have 1 channel. Having 1 channel for all does help with cross selling of services, if multiple services could be appropriate for the same client.

    But if you have separate names for each service and try to keep them separate, then separate channels. If the services are so different that a client wouldn't go for 2 different services, then you wouldn't get any cross selling benefit from letting them see other services, so that is one less reason to keep it to 1 channel.
  • Posted by alexa on Accepted
    An interesting question. I think it really boils down to your target audiences and what kind of marketing will appeal to them. Are you advertising to folks who would be interested in an "all in one" experience where they can enjoy a meal at a restaurant and a day at the beauty salon? Then a single channel would work. However, if one audience is just interested in good food while the other just wants to get their hair done, it's best to keep them separate.
  • Posted by mgoodman on Accepted
    Just with the limited information you've provided, I'd say you need a separate channel for each business. Each of them provides a distinct benefit to a largely distinct target audience. You will confuse people if you try to promote these different benefits under a single umbrella.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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