Know-How Exchange : Strategy

There is an article I wrote on the basics of how to expand into a new market at https://www.asiapreneur.com/articles/expandabroad-donohue.shtml. It talks about what form of business you want, from whether you just want to export or license the product through setting up your own company there.

Perhaps this is too basic for you, and you are past this point (quite possible as you mention having offices also). If so, I answered a similar question and the answer I provided may be of some use to you. See https://www.marketingprofs.com/ea/qst_question.asp?qstID=2589.

I helped develop an overseas strategy for a UK manfacturer that wanted to enter the rest of Europe, it was ricky, but it worked, and here it is.

1. Set up small teams of 2-3 people ... one team for each region/country you want to enter.

2. Send them to the regions with specific aims (a. set up a physical office in the region, recruit a local administrator to help with language, admin duties, generate a market plan for the region, generate sales leads).

This needn't be as expensive as it looks.

3. After a 2-3 month period, bring all the latest reports, prospects, maybe customers back for a full and frank review.

4. The business I worked for, sent out 10 teams to 10 countries, some didn't work out, but we ended up doing business in 6 of the countries and the effort paid for itself.

Not a strategy for risk overse, faint hearted management!

Note: Do not forget your domestic customers whilst this is going on, we did and lost some because we spread ourselves too thinly in the UK.

Good Luck