Question
Topic: Branding
Brand Positioning For Charity Group -
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The used to have tag line of "That's what we do" which tested so poorly...that people actually said..."that's the problem we don't know what you do!". 97% of people interviewed knew of the brand or charity, however only 12% knew what they actually did. Only 7% were engaged to give to them.
We are looking at a possible re-positioning, new tag line etc... not sure where to start? Can anyone give me some suggestions. We don't have a lot of money to hire a branding expert.