Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Research/Metrics

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Customized Urls In Google Analytics

Posted by cappellezzi on 125 Points
Hi all,
I created 4 customized URLs using Google's customization tool. They generated long links such as:

When I look in Google Analytics, I see traffic that seems to match that URL —> La times | Banner.
However my boss is saying that I may need to do something else in order to capture the traffic data. Any help would be appreciated! Thanks.
  • Posted by Peter (henna gaijin) on Accepted
    When you say Google's customization tool, are you talking about the campaign builder which adds the UTM codes at the end of he URL?

    In Google Analytics, you should be able to see some of the UTMs show up if you go to Acquisition / All Traffic / Source Medium. Your UTMs will sow, and the ones that didn't have UTM codes will have some default source/mediums added.
  • Posted by cappellezzi on Author
    Yes, I was referring to UTMs. Thank you so much!

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!