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Know-How Exchange

Topic: Research/Metrics

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This question has been answered, and points have been awarded.

Bass Model Parameter Estimation Using Regression?

Posted by Anonymous on 125 Points
Hi, I am trying to find a clear explanation for using regression to estimate the p and q parameters for Bass diffusion modeling. I understand regression and have reviewed a few papers that discuss parameter estimation but it seems I am missing something. I would be grateful if someone could give a procedure for conducting the analysis (applied method instead of theoretical). Thank you!
  • Posted by Chris Blackman on Member
    Ha! The great conundrum. I found this "While the literature proposes a number of assumptions or estimates for these values, to the best of our knowledge, no critical review seems available that investigates how and whether practitioners may find a practical solution to the proper quantification of p and q." - in a paper on using the Bass diffusion model to forecast sales of electric vehicles in German, 2015, https://www.researchgate.net/publication/282626541_The_choice_of_Bass_model... which may be helpful.
  • Posted by Chris Blackman on Accepted
    sorry, that should say:

    Ha! The great conundrum. I found this "While the literature proposes a number of assumptions or estimates for these values, to the best of our knowledge, no critical review seems available that investigates how and whether practitioners may find a practical solution to the proper quantification of p and q." - in a paper on using the Bass diffusion model to forecast sales of electric vehicles in German, 2015, https://www.researchgate.net/publication/282626541_The_choice_of_Bass_model... which may be helpful.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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