Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Other

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Regarding Business-to-business Telephone Etiquette PRO Member

Posted by telemoxie on 1000 Points
I'm considering writing an article regarding B2B telephone etiquette, and I would very much appreciate your thoughts.

My working title is, "what should you never say on the telephone?"

What is it about "business-to-business" telephone calls that irritates you the most? Thanks so much.

  • Posted by dubois on Accepted
    Unsure what I could tell someone with the name "telemoxie." :-) -- Are we talking about something specific like telemarketing, sales calls, or conference calls? On typical 1:1 office calls with colleagues, I try to be prepared and respectful of the other person's time. Some irritants:

    "Sorry about the dogs."
    "Anyway, everything I just said is in my email."
    "Hang on. My boss is IM-ing me again."
    "My flight's delayed so I thought I'd call to (garbled) potentially important (garbled) next quarter."
  • Posted by mbarber on Accepted
    'Can I take just a few minutes of your time?' (er, no, no you cannot)

    'Did you get the email I just sent? (er, no so why call be fore I've had time to read it, / yes, that's why I have not bothered to call you back or respond)
  • Posted by Gary Bloomer on Accepted
    Personal irritants for me:

    People starting calls with "Hey, Gary, how are you ...?" without first telling me who they are, where they're calling from, etc ...

    Immediate requests to "Just go to this website www.blahblahblah.com and ..." No.

    Ad sales reps with an urgent ad to sell me ... No.

    Callers who don't enunciate, or who mumble, or who ramble ...

    Voicemail leavers who rattle off their number at warp frigging speed, forcing me to listen to their message 5 times ... No.

    Ad sales reps from Yelp! who will NOT take no for an answer.

    Presumptive callers who have already had half their conversation with themselves before I pick up the call. NO.
  • Posted by Jay Hamilton-Roth on Accepted
    Someone obviously reading from a script instead of a sincere conversation (especially if they know nothing of my business).
  • Posted by Chris Blackman on Accepted
    I'm finding almost all the calls on my land-line are charity solicitations, spam or scam.

    If the caller has no genuine intent - what hope is there of achieving a satisfactory solution?

    Excluding the outright criminal callers (bogus internet fault scams, tax scams, lottery scams) - Major irritants for me include callers who tell me they're calling about some non-existent government tax incentive program, lower energy prices (there is a government website for that here) or lower telecommunications prices. Especially when they have a heavy accent and a telephone line with poor audio fidelity.

    Oh, and that person who rings and just breathes heavily down the phone for a while. What is THAT about?
  • Posted by mgoodman on Accepted
    "We're going to be working in your neighborhood next week, and we'd like to see if you might be interested in ..."
  • Posted by Peter (henna gaijin) on Accepted
    I think we could sue some clarification/examples of what you mean by B2B calls.

    Does this include sales/telemarketing calls? If so, might want to include the legal requirements.

    Probably need something covering when a call is the way to communicate, and when an alternate means (written, face to face, etc.) would be better.

    Some thoughts here:
    https://www.mitel.com/en-us/articles/phone-etiquette-business-calls
    https://www.canity.com/resources/phone-etiquette-tips-11-things-never-say/

  • Posted by telemoxie on Author

    dubois: you asked about the types of calls I'm referencing. Yes, you are right, there are lots of different types of telephone calls. There are cold calls, and sales follow-up calls, and customer support calls, and conference calls... When I wrote the question, I was thinking mostly about initial telemarketing calls, lead generation calls from one business to another business. Sorry, I should've been more clear Thanks for the suggestions.


  • Posted by telemoxie on Author
    Peter (henna gaijun): Sorry that I wasn't clear. Yes, I'm interested in business-to-business prospecting calls. My understanding (although I am not an attorney) is that the do not call list applies to residences but not to businesses. To me, a home-based business or a person working from home would be kind of a gray area. I'm personally more interested in calls to larger corporations, nonprofits, government agencies. Thanks for the links, I will check them out.
  • Posted by telemoxie on Author
    Thanks so much, everyone, for your comments. It has been a big help to me.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!