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Topic: Branding

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This question has been answered, and points have been awarded.

Partnership With Ride Hailing Service

Posted by Sir_Lagalot on 125 Points
Hi,
Just a quick question. When a cellular operator partners with a ride hailing app for example verizon collaborates with lyft, and Verizon informs its customers they can use a discount code to get a free ride for instance or get a discount , what is this called?
For lyft, it would be an acquisition/engagement campaign but what is this for the cellular in this case where they are just providing value to their customers. What is this known in the “brand” space?

Not sure if I’m explaining my question right, so for Verizon this wouldn’t be a “brand awareness” campaign, they have no problems with that , say the discount voucher is “verizon50” for a 50 percent discount on your lyft ride. What exactly is this doing for Verizon? Does this fall under brand engagement? People having to type verizon50? I’m trying to figure out what this is called

  • Posted by mgoodman on Accepted
    Tie-in promotion. "Value-add" if it's only for Verizon customers or prospective customers.
  • Posted by matthewmnex on Accepted
    VAS, Value Added Service
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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