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Partnership With Ride Hailing Service
12/11/2018 at 12:33 PM ET
Just a quick question. When a cellular operator partners with a ride hailing app for example verizon collaborates with lyft, and Verizon informs its customers they can use a discount code to get a free ride for instance or get a discount , what is this called?
For lyft, it would be an acquisition/engagement campaign but what is this for the cellular in this case where they are just providing value to their customers. What is this known in the “brand” space?
Not sure if I’m explaining my question right, so for Verizon this wouldn’t be a “brand awareness” campaign, they have no problems with that , say the discount voucher is “verizon50” for a 50 percent discount on your lyft ride. What exactly is this doing for Verizon? Does this fall under brand engagement? People having to type verizon50? I’m trying to figure out what this is called
12/11/2018 at 8:05 PM
Tie-in promotion. "Value-add" if it's only for Verizon customers or prospective customers.
12/13/2018 at 7:16 PM
VAS, Value Added Service
1/15/2019 at 10:39 AM
I am closing this question since there hasn't been much recent activity.
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