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Topic: Social Media

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"boosting" Facebook Posts And Tracking Codes

Posted by Peter (henna gaijin) on 500 Points
I post a fair amount for a B2B commercial building energy efficiency client to their Facebook page. On the URLs, I use UTMs similar to:

/?utm_source=facebook&utm_medium=social&utm_campaign=campaignname

Facebook provides the option to pay some money to "boost" the post. We aren't using a Facebook pixel (not currently doing any FB ads), but instead track all our programs using Google Analytics.

If I "boosted" the post, would I be able to figure out in Analytics which ones where from the paid boost as opposed to those from the free social post? I don't see a way to use different UTMs for the two.

Do people find boosting posts work? We used to do FB ads, but have found they were more expensive than Google ads. But now Google ads seem to be getting more expensive, so we are considering other options.

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