Become a Member
Post a Question
Quick Start Guide
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Social Media
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Do Likes Always Matter On Fb/instagram?
1/13/2019 at 12:02 PM ET
I work in an advertising agency and recently I was running a "reach" campaign on Facebook.
I posted a video on the Facebook wall for the company I work for, then I went to ads manager, created the campaign, chose to boost an "existing post" and in the ad set I marked to be seen on FB feeds and Instagram feed.
Then my colleague pointed out that this was not a good idea since all the likes and the comments that the video I boosted on Instagram would disappear once the ad has run its course because I didn't post the video on the Instagram wall originally like I did with Facebook. And therefore the budget would not be well spent.
I don't feel the likes matter all that much in this context specially since the objective is reach rather than engagement.
What do you think?
1/13/2019 at 7:49 PM
Unless or until they lead to sales, 'likes' on any social stream are worth precisely zero.
Peter (henna gaijin)
1/14/2019 at 12:36 PM
Are you talking page likes or post likes?
More art than science, and FB doesn't tell us how they do it, and once someone feels they figure out what is going on, they change the system. But here is my take.
Page likes are important, as these are the folks whoa re following tour page. Only a portion of them will be shown any one post you do, but the more page likes to have, the more that should see each post.
Post likes are also important, as they shown people interacting. The more likes and comments and shares a particular post has, the more likely that post will show up on other people's feeds.
On the intricacy of boosting a FB post to Instagram and whether that would help, hard to say. But seems the solution to that would have been to upload the video to both sites an boost in both sites.
If you spend enough such that you have a Facebook sales rep you can talk to, this would be a good question to ask them (though from my experience, the chance of getting an answer that helps on a question like this is maybe 50-50).
2/12/2019 at 10:34 AM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
Empathy Mapping for Marketing Content: What It Is and How to Do ...
by Linda Emma
How to Optimize Page Titles to Strengthen Your Website's SEO
by Mike Canarelli
How to Integrate Influencer and Emotional Marketing to Improve ...
by Mark C. Nardone
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
10 Recurring SEO Health Checks You Need to Be Doing
by Luke Budka
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with